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Beyond the Case Study: Business School Lessons that Last

A marketing simulation. A mining company confronting fatal safety failures. A new manager overwhelmed by competing demands. A multibillion-dollar bet on a new airplane....

Meet Goizueta’s Full-Time MBA Classes of 2027 and 2028

From global business and public service to entrepreneurship and the arts, Goizueta's newest MBA students bring a wealth of experience to the classroom. This fall,...

Don’t Smash the Watermelon! Teaching the Art of Problem Solving

A new book from two longtime Goizueta collaborators offers a practical framework for solving complex business problems—without smashing the watermelon. For more than three decades,...

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