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The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...
MBA students create IMPACT for diverse mix of businesses

Minority owned businesses get a boost from MBA students

Each year, Goizueta MBA students work closely with a range of companies and organizations to develop strategies to solve their real-world business problems. These...
Learning and adapting to the new world of business

Learning and adapting to the new world of business

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic...

Leadership awards announced

Major Jason “J” Waidzulis 20MBA and Michael Battat 20BBA The winners of this year’s Roberto...
Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...

“But did it trend on Twitter?” The Atlanta Journal-Constitution

The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.