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Data and Analytics Make Things Tick in Business

When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest...

Does Electoral Campaign Advertising Actually Work?

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...
MBA students create IMPACT for diverse mix of businesses

Minority owned businesses get a boost from MBA students

Each year, Goizueta MBA students work closely with a range of companies and organizations to develop strategies to solve their real-world business problems. These...