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Learning and adapting to the new world of business

Learning and adapting to the new world of business

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic...

Leadership awards announced

Major Jason “J” Waidzulis 20MBA and Michael Battat 20BBA The winners of this year’s Roberto...
Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...

But did it trend on Twitter?

The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.

Knowledge Creation: A look at the research of PhD alumni

With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.

Marketing professor, colleagues explore use of text analysis

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

Schweidel: New regulations could lead to more niche marketing

Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.

Professors research whether negative political advertising works

Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.

Healthcare professionals show caution in social media

Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...

Content use — and demand — continues to rise on web

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.