Home Tags David Schweidel

Tag: David Schweidel

Professor of Marketing David Schweidel

Data and Analytics Make Things Tick in Business

When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...

Does Electoral Campaign Advertising Actually Work?

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.