Tag: David Schweidel
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...
Minority owned businesses get a boost from MBA students
Each year, Goizueta MBA students work closely with a
range of companies and organizations to develop strategies to solve their real-world
business problems. These consulting projects...
