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Content use — and demand — continues to rise on web

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.

Schweidel: Don’t expect Trump’s social media use to fade

Donald Trump will be sworn in as the next President of the United States on Jan. 20. Associate Professor of Marketing David Schweidel says that act alone won't change Trump's use of Twitter.

Schweidel: Facebook Live a new tool in consumer engagement

Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.

#BigBoulder conference offers big social data insight

This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.

Schweidel: Pick the right benchmarks for social media

" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.

Knowledge Creation: A look at research from Spring 2016

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

Schweidel, colleagues find ads don’t resonate with binge watchers

Emory professor David Schweidel and colleagues have found that binge watching does not equate into more results for advertisers. NPR's "Hidden Brain" explores.

In campaigns, social media major but not only factor

Campaigns in the 2016 General Election are expected to funnel a record $4.4 billion into TV advertising. Goizueta's David Schweidel explains why TV is still big in a social media world.

The Inconvenient Truth about the Convenience of Technology

Technology is an integral part of everyday life, but are the conveniences it provides too habit forming for our own good? Learn more in the new Emory Business cover story.

Data breaches harm store brand, reputation

With holiday shopping on the horizon, online merchants and brick-and-mortar stores are gearing up for a busy season. According to eMarketer.com, US retail sales...

Knowledge Creation: Featured faculty research for Fall 2015

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
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Binge watching may also be problem for advertisers

As you sit down to watch your favorite show this weekend consider the effects. According to research from Emory's David Schweidel and a colleague at Maryland, it's not just about addictive behavior. Marketers need also consider the fallout.