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Marketing professor, colleagues explore use of text analysis
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Schweidel: New regulations could lead to more niche marketing
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professors research whether negative political advertising works
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
Knowledge Creation: A look at research from Spring 2017
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.
Healthcare professionals show caution in social media
Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...
Content use — and demand — continues to rise on web
Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.
Schweidel: Don’t expect Trump’s social media use to fade
Donald Trump will be sworn in as the next President of the United States on Jan. 20. Associate Professor of Marketing David Schweidel says that act alone won't change Trump's use of Twitter.
Schweidel: Facebook Live a new tool in consumer engagement
Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.
#BigBoulder conference offers big social data insight
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
Schweidel: Pick the right benchmarks for social media
" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.
Knowledge Creation: A look at research from Spring 2016
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Schweidel, colleagues find ads don’t resonate with binge watchers
Emory professor David Schweidel and colleagues have found that binge watching does not equate into more results for advertisers. NPR's "Hidden Brain" explores.