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Schweidel on the changing nature of the C-suite

If the head of digital for an organization reports to another member of the C-Suite, should it be the CMO or CIO?

Roundtable: Will tech’s reach wreak havoc with work?

Technology is a constant game-changer in business and in the world at large. Benn Konsynski, George S. Craft Distinguished University Professor of Information Systems...
David Schweidel, professor of marketing

Schweidel honored for research productivity

Associate Professor of Marketing David Schweidel was honored recently by the American Marketing Association doctoral student special interest group (DocSIG) for his research productivity. DocSIG tracks...

Knowledge Creation: A look at the depth of faculty scholarship

Young adults, the recession, and narcissism Individuals who enter adulthood during a recession are less likely to be narcissistic, finds Emily Bianchi, assistant professor of...

Professor writes on how to manage and profit from big data

David Schweidel, an associate professor of marketing at Goizueta Business School, looks at the present in identifying trends of the future. For example, presently, marketers have troves...

Schweidel: When it comes to social media, the more data the...

From political unrest to photos of cats, social media plays a key role in many an aspect of life. David Schweidel, an associate professor...

Schweidel, colleagues explore value of product placement

David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation.

#IceBucketChallenge a new kind of social campaign

Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats. That changed with the ALS Ice...
Search Engine Optimization

SEO a key in curriculum

As the digital world expands, learning the art of search engine optimization is more important for business students. David Schweidel, an associate professor of marketing...
Goizueta Business School

Faculty, staff honored with year-end awards

Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2013-2014 academic year, professors...
Teaching Digital

Faculty change techniques in digital age

Business education is in the throes of a historic transformation. Changes driven by technological advances and the corresponding demands of business are affecting how...

Schweidel added to “40 under 40” list

Associate Professor of Marketing and co-director of Emory Marketing Analytics Center David Schweidel was recently named to the “Best 40 B-School Profs Under the Age...