Tag: Information Systems and Operations Management
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain...
HackATL 2020: COVID conditions only fuel students’ business ingenuity
Pictured from left to right: Felicity Linn 21BBA, Andrew Johnson 22BBA, Michelle He 22BBA, and Veena Jiapradeep 21BBA. Johnson and He...
#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...
#GoizuetaKnows: Up close with Diwas KC
Diwas KC, professor of information systems & operations management
Healthcare delivery is a relatively untapped area in terms...
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...
Optimizing the delivery speed promise can boost sales
Ruomeng Cui, assistant professor in information systems & operations management
After the coronavirus pandemic forced most of the...
The power of analytics: data-driven decision-making
From day one, New York Governor Andrew Cuomo made it no secret that every decision he and his team make regarding management...
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four...
Suppliers, it’s time to rethink your customer base
You might have heard of the beer distribution game.
Nikolay Osadchiy, associate professor of Information Systems &...
Innovation: Should it always be a team sport?
Tian Heong Chan, Assistant Professor of Information Systems & Operations Management.
Conventional
wisdom has it that innovation is very...
