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Is hospital advertising actually good for our health?

Is hospital advertising actually good for our health?

Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain...
HackATL 2020

HackATL 2020: COVID conditions only fuel students’ business ingenuity

Pictured from left to right: Felicity Linn 21BBA, Andrew Johnson 22BBA, Michelle He 22BBA, and Veena Jiapradeep 21BBA. Johnson and He...
#GoizuetaKnows

#GoizuetaKnows

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...
Diwas KC, professor of information systems & operations management

#GoizuetaKnows: Up close with Diwas KC

Diwas KC, professor of information systems & operations management Healthcare delivery is a relatively untapped area in terms...
The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...
Optimizing the delivery speed promise can boost sales

Optimizing the delivery speed promise can boost sales

Ruomeng Cui, assistant professor in information systems & operations management After the coronavirus pandemic forced most of the...
The power of analytics: data-driven decision-making

The power of analytics: data-driven decision-making

From day one, New York Governor Andrew Cuomo made it no secret that every decision he and his team make regarding management...
Screen cap from Gangnam Style video by Psy

Why posting to multiple channels drives virality of online videos

Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four...
Nikolay Osadchiy

Suppliers, it’s time to rethink your customer base

You might have heard of the beer distribution game. Nikolay Osadchiy, associate professor of Information Systems &...
Innovation: Should it always be a team sport?

Innovation: Should it always be a team sport?

Tian Heong Chan, Assistant Professor of Information Systems & Operations Management. Conventional wisdom has it that innovation is very...