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Schweidel: When it comes to social media, the more data the...

From political unrest to photos of cats, social media plays a key role in many an aspect of life. David Schweidel, an associate professor...

#IceBucketChallenge a new kind of social campaign

Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats. That changed with the ALS Ice...
Molly Rutana

Molly Rutana on social media networking

As a business student who grew up tweeting and posting on Facebook, Molly Rutana 10BBA, now a social platform strategist with The Coca-Cola Company, knew she...

What Facebook reveals about social ventures

In a recent article for the Harvard Business Review, Peter Roberts, professor of organization and management, director of Social Enterprise @ Goizueta, discusses research...

Faculty’s Article Among Most-Read in 2012

The Marketing Science Institute released a list of the top 10 most-read articles of 2012. David Schweidel, Associate Professor of Marketing at Goizueta Business...

Konsynski: Innovation on All Fronts

Business and industry aren't the only players in a rapidly-changing global environment. Education must also adapt to an increasingly digital and entrepreneurial world says Benn Konsynski, George...

Bowman, Tripathi on Social Media

Last year Goizueta marketing professors Doug Bowman and Manish Tripathi were awarded a $55,000 grant from the Google and WPP Marketing Research Awards Program for their...