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BBA Program and Alum Join Forces to Promote Sustainability

When Ben Kander 12BBA launched Welly, his line of sleek, insulated water bottles, he wasn’t just filling a market niche—he was honoring a legacy....

Undergraduate Students Partner with Amazon Ads for Real-World Learning

This May, Elena Lopez 18BBA 18MSBA was back on campus to attend the Business Communication Strategy Spring 2024 final project presentations. An account executive...

Five Top Tips for Aspiring Entrepreneurs

Emory Business asked Senior Associate Dean and BBA Program Director Andrea Hershatter for her top advice for would-be entrepreneurs. Here is what she shared: Embrace...

Happy Holidays Guaranteed When You Shop Small within Your Goizueta Network

It’s the season to make merry and share the joy with family and friends, and that means many of us will be shopping online...

Is Technology a Sixth Sense for Millennial Workers?

Millennial workers now total 56 million, representing 35% of the total US labor force. How can organizations harness their unique talents and strengths? Goizueta’s...

Scholars Making Waves: The Transformational Gift of Student Scholarships

“At Goizueta, we strive to create an environment where every person can thrive and grow without exception, allowing us to attract, develop, and engage...

Continuing a Global Goizueta Conversation on Diversity, Equity, Inclusion, and Anti-Racism

Decades ago, Goizueta Business School embarked on a meaningful journey toward achieving its intellectual and human potential. Now, upholding the critical principles of diversity,...
BBA Students Place Second Overall in Nonprofit Business Strategy Competition

BBA Students Place Second Overall in Nonprofit Business Strategy Competition

Each year, the McDonough School of Business hosts the McDonough Business Strategy Challenge, a competition that features cases from nonprofits with 501(c)(3) status. This...