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Home Tags David Schweidel

Tag: David Schweidel

“Generative AI Has an Intellectual Property Problem,” Harvard Business Review

April 9, 2023
U.S. President Joe Biden and first lady Jill Biden welcome French President Emmanuel Macron and his wife Brigitte Macron to the White House at last month's state dinner. GETTY IMAGES

“Politicians and Fashion Designers Increasingly Team Up to Benefit Both Sides,” Women’s...

January 5, 2023
Professor of Marketing David Schweidel

“Finally a break from mudslinging,” Yahoo! News

November 12, 2022
Professor of Marketing David Schweidel

“Georgia Senate Race Heads to Key Run Off Election,” CNN

November 11, 2022
Professor of Marketing David Schweidel

“Negative campaign ads heat up ahead of midterm elections,” CNN

October 22, 2022
David Schweidel, professor of marketing

“The Big Question: Could Peloton Sue Over Its ‘And Just Like...

December 11, 2021
Lebron James holds an electric basketball

“LeBron James’s ‘Space Jam’ Spurs Stampede of 200 Product Tie-Ins,” Bloomberg...

July 16, 2021
Professor of Marketing David Schweidel

Data and Analytics Make Things Tick in Business

June 18, 2021
When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...
David Schweidel, Professor of Marketing

“Oprah and CNN: AT&T is merging media business with Discovery,” ABC

May 17, 2021

Does Electoral Campaign Advertising Actually Work?

April 21, 2021
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
Forbes

“Business lessons in the war of the presidential ad campaigns,” Forbes

November 9, 2020

“Runoff elections in Georgia expected to spur unprecedented ad spend blitz,”...

November 9, 2020
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