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Emory professors release third NFL “fan equity” study

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

Experts: You could see the FIFA drama coming

Tuesday evening the United States Women's National Soccer Team defeated Germany to advance to the final match of the 2015 FIFA Women's World Cup....

Tripathi on challenges, wins for Major League Baseball

Via Wallethub: Get used to seeing more Americans sporting baseball fan gear this summer. If 2014’s any indication — Major League Baseball witnessed its seventh biggest...

Marketers face increasing challenge making sense of data

Assistant Professor in the Practice of Marketing, Manish Tripathi, discusses approachable analytics and how challenges remain in ways to make sense of big data.

Emory basketball team, students work with Atlanta Dream

On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.

Emory, Goizueta recognize teaching awards for 2014-15 academic year

Congratulations to the Goizueta Business School faculty in all programs who were honored with teaching awards in 2014-15.

Tripathi: Twitter sentiment not all bad for Brady in #deflategate

Manish Tripathi, assistant professor in the practice of marketing, provides Twitter data to see just how upset fans are with Patriots quarterback Tom Brady.

Goizueta profs evaluate draft efficiency following 2015 NFL selections

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.

Goizueta welcomes multitude of speakers during Spring 2015 semester

Once again Goizueta played host to a wealth of conferences this school year, drawing students, scholars, and business leaders to campus to discuss engaging...

Tripathi on the big, money-making sports weekend

Via CNBC: Sports fans will have a slew of viewing options this weekend. But some events stand to rake in significantly more cash than others....

As sanctions relax, NBA looks toward Cuba

Via CNBC.com: Still, if major U.S. sports leagues tread carefully, outreach in Cuba can lay the framework for a potentially valuable—and geographically close—international market. 'The proximity...

“Substitute” teachers treat students to the #bestdayever

Imagine sitting in an 8:30 a.m. marketing class trying to wake up. Then... cameras. Lots of them. "Guest speakers," your professor says. But these aren't...