Tag: Marketing
Why Companies Invest in Local Social Media Influencers
Goizueta faculty members Vilma Todri, assistant professor of Information Systems & Operations Management, Panagiotis (Panos) Adamopoulos, assistant professor of Information Systems & Operations Management,...
Goizueta Gains New Marketing and Accounting Faculty Members
Marina Cooley
Marina Cooley 14MBA joins Goizueta as its newest lecturer of marketing and will pilot a course called Content Marketing in the Digital Age,...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
