Tag: Marketing
Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...
Data and Analytics Make Things Tick in Business
When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street
Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...
Goizueta Faculty Recognized with Awards for Excellence, Dedication over Past Year
Each year, Goizueta Business School honors faculty members for their dedication to and leadership in academic excellence in teaching, content development, experiential learning, scholarly...
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
“Key Policy Considerations for Reducing Public Consumption of Vice Products,” AMA
A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
“Here’s why Amazon’s global expansion won’t come easy,” TechTarget
Amazon would like to strengthen its global footprint, but the company faces challenges today that did not exist in its formative years.
