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MBA students create IMPACT for diverse mix of businesses

Minority owned businesses get a boost from MBA students

Each year, Goizueta MBA students work closely with a range of companies and organizations to develop strategies to solve their real-world business problems. These...
Strategic moves: Students aid Porsche with data strategy and sustainability efforts

Strategic moves: Students aid Porsche with data strategy and sustainability efforts

Alexander De Clerck 21EvMBA This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature...
Sheth Awards

Sheth awards reach the big 100

The annual Sheth Awards surpassed a major milestone this year, reaching 100 recipients since the award’s inception in 2006. The awards, sponsored...
Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...
Savannah Standifer

Savannah Standifer 20BBA navigates marketing and rodeo barrels

Savannah Standifer 20BBA has been riding horses as long as she can remember. She grew up on a farm in Fayetteville, GA, and was...

Lakers fans No. 1 in NBA according to new ranking, analysis

A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.

“McCarthy discusses possible Peloton IPO,” CBS News

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.

Marketing professor, colleagues explore use of text analysis

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

“Regulating hospital advertising can have negative impact on patient flow,” Becker’s...

Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.

Schweidel: New regulations could lead to more niche marketing

Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.