Tag: Marketing
Minority owned businesses get a boost from MBA students
Each year, Goizueta MBA students work closely with a
range of companies and organizations to develop strategies to solve their real-world
business problems. These...
Strategic moves: Students aid Porsche with data strategy and sustainability efforts
Alexander De Clerck 21EvMBA
This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature...
Sheth awards reach the big 100
The annual Sheth Awards surpassed a major milestone this year, reaching 100 recipients since the award’s inception in 2006. The awards, sponsored...
Big-data marketing initiatives help organizations capitalize on new growth, experts say
Technology and data give companies unprecedented insight into customer behavior and new ways to measure success.
The transformation has...
Savannah Standifer 20BBA navigates marketing and rodeo barrels
Savannah Standifer
20BBA has been riding horses as long as she can remember. She grew up on a
farm in Fayetteville, GA, and was...
Lakers fans No. 1 in NBA according to new ranking, analysis
A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.
“McCarthy discusses possible Peloton IPO,” CBS News
Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
Marketing professor, colleagues explore use of text analysis
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
“Regulating hospital advertising can have negative impact on patient flow,” Becker’s...
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
Schweidel: New regulations could lead to more niche marketing
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
