Tag: Marketing
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors...
“Goizueta Gave Me Confidence” Says 2020-2021 Sheth Distinguished International Alumni Winner
Goizueta Business School broadened Dr. “Henry” Haipeng Zhang’s global perspective and empowered him to later solve complex management issues in China’s...
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially
in anticipation of an initial public offering (IPO)—investors often rely
heavily on “top down” approaches focusing...
Goizueta students aid faculty in developing SunTrust case study
Bill Rogers, president and COO, Truist Financial Corporation
In the fall of 2018, Omar Rodriguez-Vila received a call...
Dr. Haipeng Zhang 00MBA wins 2020 Sheth International Alumni Award
The 2020 Sheth International Alumni Award recipient Dr. Haipeng Zhang 00MBA (known to readers as Feng Tang and known to the...
