Tag: Marketing

Goizueta Business School is honored to recognize the retirement of Charles H. Kellstadt Chaired Professor of Business Jagdish Sheth. Professor Sheth will retire from...

A faculty perspective from Assistant Professor in the Practice of Marketing Marina Cooley on work, love, money, friendship, and building a meaningful life. Originally...

In David Schweidel’s “Building Solutions with AI” course, students take on a semester-long group project: developing an artificial intelligence (AI) product or service. One group...

Anyone born in the 70’s or earlier will probably remember it well. Time was when playing any kind of video game meant physically disporting yourself...

Innovation alone doesn’t drive growth—monetization does. At Goizueta Business School, the course Monetizing Innovations equips MBA and undergraduate Bachelor of Business Administration (BBA) students with the strategic,...