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New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta's Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company's worth.

Lewis on the good — and potential harm — in loyalty...

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

New study shows Wayfair losing money on new customers

Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.

Goizueta’s McCarthy: ‘Blue Apron doesn’t retain customers for very long’

Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron's ability to acquire and hold onto its customers.

Hamilton explores mindsets of consumers

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...

Professor of Marketing Jagdish Sheth talks economic factors that caused many...

A new video published by Goizueta's Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.

Knowledge Creation: A look at research from Spring 2017

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

Gift giving not as perfect as most think

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.

Knowledge Creation: A look at research from Fall 2016

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

Meredith Hork on following her instincts

Before she ever set foot on campus, Meredith Hork 06BBA knew she wanted to come to Emory. In fact, Hork’s first visit to campus...

Goizueta scholar takes deep look at consumer behavior

Retailers and marketing researchers have long pondered consumer psychology to get a better understanding of just what motivates a shopper to select one item...

Magazine releases #GoizuetaKudos for Fall 2016

In early May, Lynne Segall 99MBA, associate dean of management practice initiatives and lecturer in organization & management, orchestrated the first Goizueta Client Day,...