Tag: Marketing
AI-Generated Content is a Game Changer for Marketers, but at What Cost?
Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...
Goizueta Faculty Recognized with Awards for Leadership and Dedication
Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments.
Goizueta faculty represent an incredible group of highly accomplished...
In a Noisy World, How Do Cult Brands Succeed with Viral...
“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...
Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...
