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Marina Cooley

“What Happens When TikTok Is Your Marketing Department,” The New York...

The Wall Street Journal - Chex mix

“The $10 Bag of Chex Mix That Triggered Airport-Snack Pricing Outrage,”...

“Look at your startup’s CAC to decide if you should launch...

Group of happy business people and company staff

Goizueta Effect Podcast: Say Goodbye to Busy, Hello to Balance This...

football players usa today

“Gen Z doesn’t care about sports. That’s part of a bigger...

Professor of Marketing David Schweidel

“Shoppers turn to AI to help with Christmas gift lists,” Good...

Mike Lewis, professor of marketing

“The Dodgers gave Shohei Ohtani $700 million to hit and pitch...

SALE graphic - usa today

“Stuck on holiday gifts? What happened when I used AI to...

Black Friday Sale - Fast Company Image

“Why every day is now Black Friday,” Fast Company

“New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive...

Starting holiday shopping early? Use Amazon's Buy with Prime to score benefits. USA TODAY

“Starting holiday shopping early? Use Amazon’s Buy with Prime to score...

couple on honeymoon - fortune

“Housing affordability is so strained that 1 in 5 couples ask...

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