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“Sometimes it’s better not to give a gift,” WSB Radio

Looking to wrap up that holiday shopping? According to Assistant Professor Morgan Ward, it's sometimes better not to give a gift.

Goizueta faculty weigh in on changing retail industry, Amazon Go

A groundbreaking new convenience store concept recently launched by Amazon is set to test the trajectory of how technology will be integrated in the retail industry going forward.

Knowledge Creation: A look at research from Fall 2017

Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

Knowledge Creation: A look at research from Spring 2017

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

Gift giving not as perfect as most think

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.