Tag: Faculty Research

Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...

Ready to add a title to your must-read list? Emory Business is pleased to share the following inspiring books written by Goizueta faculty. Wine Markets: Genres...

Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments. Goizueta faculty represent an incredible group of highly accomplished...

“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...

Every January, we look back at some of the Emory Business stories that shaped our community. Here are a few special moments from our...

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...

Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor...

“I like to think of artificial intelligence (AI) like electricity because it’s being used everywhere–it’s essential,” says Karl Kuhnert, professor in the practice of...

Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was...

2022 was a busy year for faculty at Goizueta Business School. Below we highlight a handful of our accomplished faculty and their awards, recognitions,...