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Goizueta's Full-Time MBA Ranked 22nd in U.S.

Goizueta Faculty Recognized with Awards for Leadership and Dedication

Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments. Goizueta faculty represent an incredible group of highly accomplished...

In a Noisy World, How Do Cult Brands Succeed with Viral...

“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...

2022 in 10 Timeless Goizueta Stories

Every January, we look back at some of the Emory Business stories that shaped our community. Here are a few special moments from our...

Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

Price Image Formation: When is HILO low?

When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...

The Journey of an Idea

Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor...

The AI Revolution: Opportunity, Ethics, & Impact

“I like to think of artificial intelligence (AI) like electricity because it’s being used everywhere–it’s essential,” says Karl Kuhnert, professor in the practice of...
Taylor Swift

Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?

Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was...

Goizueta Faculty Rack Up Numerous, Prestigious Accomplishments

2022 was a busy year for faculty at Goizueta Business School. Below we highlight a handful of our accomplished faculty and their awards, recognitions,...
Faux Fur in London

Real Fur? It’s Just Not in Vogue Anymore!

Back in 1994, animal rights organization PETA launched what would become one of the most iconic campaigns of the decade – and beyond. “I’d...
How many ways can one product be used?

Unpacking the Innovation Process

Have you ever looked at a table or chair, stool, or other household item and thought, “I can use this another way”? If you...