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How to Fight Fakery and Build Consumer Trust

Fake News, Fake Reviews: Building Trust with Online Shoppers

Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers...
Goizueta's Tonya Smalls

Would You Whistle Where You Work? How Nonprofits Could Encourage More...

Even in the nonprofit realm, no one can deny fraud exists. The news headlines still have the power to shock. For example: “How Red...
New faculty members standing outside of Goizueta

New Faculty Bring Groundbreaking Research, Classroom Impact, and Leadership to Goizueta

Goizueta Business School is proud to welcome eight new faculty members to our community. The new cohort represents a diverse array of backgrounds and...

Why Sluggish Turnover is a Bottleneck for Diversity in the Boardroom

Research by Goizueta’s Asa Griggs Candler Professor of Finance, Wei Jiang delves into the implications of corporate board inertia on diversity and innovation and...

Serving Markets: Inclusive Brands Stand to Benefit

Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last...

Goizueta Faculty and Staff Shine with Prestigious Accolades and Honors

In recognition of their outstanding achievements, Goizueta faculty and staff members have received numerous accolades this winter and spring, including recognition from renowned academic...
Censorship Stock Image_Red Tape on Faces

Is AI Censoring Us?

Artificial intelligence has been hogging headlines around the world in recent months. In late March 2023, an unprecedented coalition of tech CEOs signed an...
Emma Zhang

Associate Professor Emma Zhang Unleashes the Power of Data

Associate Professor of Information Systems & Operations Management Emma Zhang has long held a strong passion for data and analytics—a passion that led her...

Pride Month: Working to Help the LGBTQ+ Community Thrive

On campus and at the regional level, Goizueta contributes to securing and supporting LGBTQ+ rights as human rights. In time for Pride Month, new research,...

The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions

In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa...

Can a Recession Boost Employee Job Satisfaction?

Will the United States tip into recession in 2023? The jury for many remains out, though there are enough clouds forming on the horizon to...

How Colorism Impacts Professional Achievement

Melissa J. Williams is associate professor of organization and management at Emory University's Goizueta Business School. She investigates what happens when social identities collide...