Tag: Faculty Research
Can a Recession Boost Employee Job Satisfaction?
Will the United States tip into recession in 2023?
The jury for many remains out, though there are enough clouds forming on the horizon to...
How Colorism Impacts Professional Achievement
Melissa J. Williams is associate professor of organization and management at Emory University's Goizueta Business School. She investigates what happens when social identities collide...
AI-Generated Content is a Game Changer for Marketers, but at What Cost?
Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...
What’s on Your Bookshelf?
Ready to add a title to your must-read list?
Emory Business is pleased to share the following inspiring books written by Goizueta faculty.
Wine Markets: Genres...
Goizueta Faculty Recognized with Awards for Leadership and Dedication
Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments.
Goizueta faculty represent an incredible group of highly accomplished...
In a Noisy World, How Do Cult Brands Succeed with Viral...
“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...
2022 in 10 Timeless Goizueta Stories
Every January, we look back at some of the Emory Business stories that shaped our community. Here are a few special moments from our...
Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality
In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...
Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...
The Journey of an Idea
Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor...
The AI Revolution: Opportunity, Ethics, & Impact
“I like to think of artificial intelligence (AI) like electricity because it’s being used everywhere–it’s essential,” says Karl Kuhnert, professor in the practice of...
Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?
Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was...
