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Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
Excellence in teaching
At Goizueta, each graduating class votes to honor excellence in teaching. This year’s recipients are: BBA Distinguished Educator: Allison Burdette Full-Time MBA Best New Educator: Renee...
Hamilton on the growth of Amazon and what it means
Associate Professor of Marketing Ryan Hamilton spoke with Wharton's Barbara Kahn about the rapid growth of Amazon—the online, retail giant.
Hamilton, co-author win best paper award from Marketing Science Institute
Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.
Goizueta faculty weigh in on changing retail industry, Amazon Go
A groundbreaking new convenience store concept recently launched by Amazon is set to test the trajectory of how technology will be integrated in the retail industry going forward.
Amazon Go store could be financially appealing for industry Hamilton says
Associate Professor of Marketing Ryan Hamilton recently spoke with The Washington Post about the opening of the Amazon Go store in Seattle and what it could mean for the industry.
Hamilton explores mindsets of consumers
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...
Goizueta scholar takes deep look at consumer behavior
Retailers and marketing researchers have long pondered consumer psychology to get a better understanding of just what motivates a shopper to select one item...
Magazine releases #GoizuetaKudos for Fall 2016
In early May, Lynne Segall 99MBA, associate dean of management practice initiatives and lecturer in organization & management, orchestrated the first Goizueta Client Day,...