Tag: BBA
Monetizing Innovations: Where Goizueta Students Learn to Turn Technology into Business...
Innovation alone doesn’t drive growth—monetization does. At Goizueta Business School, the course Monetizing Innovations equips MBA and undergraduate Bachelor of Business Administration (BBA) students with the strategic,...
The ‘Personal Touch’: Libby Egnor’s 25 Years at Emory
Originally published on Emory News Center. By Daniel Christian.
Each November, Libby Egnor takes a Friday off work to cook a full Thanksgiving meal for Emory students...
Homecoming 2025: Celebrating Milestones, Memories, and Meaningful Connections
Each fall, Goizueta alumni return to campus to reconnect with classmates, faculty, and friends—and to celebrate the memories and milestones that make our community...
Meet Clara Wasserman: A Dual-Degree Trailblazer Garnering Forbes Recognition
Clara Wasserman 26BBA 26MAcc says she’s no different than the majority of Emory University students. But unlike most undergraduates, Wasserman is simultaneously pursuing her...
BBA Program and Alum Join Forces to Promote Sustainability
When Ben Kander 12BBA launched Welly, his line of sleek, insulated water bottles, he wasn’t just filling a market niche—he was honoring a legacy....
Meet Bill Brosius: Building a Legacy of Mentorship and Meaningful Connections...
Bill Brosius 85BBA loves Emory University, especially Goizueta Business School. Since his graduation, Brosius has accepted any opportunity to stay involved at his alma...
Student Strategies Shine in Amazon Ads Case Competition
This past spring, representatives from Amazon Ads asked teams of first-year students in Goizueta Business School’s undergraduate Bachelor of Business Administration (BBA) program to...
Meet “G” Fermin: The Goizueta Graduate Behind Inclusive Streetwear Brand Studded
When Griselys “G” Fermin 25BBA arrived at Emory in August 2021, she was on her own for the first time. Fermin, who identifies as...
Lessons From a Hip-Hop Mogul
This article was originally published on Emory News Center.
27BBA Ella Ferguson sits before a golden microphone that once captured the voice of Mariah Carey....
Goizueta Students Use Business Skills to Support Cure Violence
This past semester, Goizueta undergraduate students in the BUS 365 Professional Communication Strategy course partnered with a nonprofit client unlike any the class had...
Meet Sydney Miller: Turning Passion into a Powerful Fitness Brand
While the rest of the world shut down in the spring of 2020 due to the COVID-19 pandemic, Sydney Miller 09BBA seized the opportunity...
The Business of Art and the Art of Business
This article was originally published in Emory Magazine. By Andisheh Nouraee.
Emory alumna Sarah Arison, recently named board president at the Museum of Modern Art,...













