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Ad-blockers Shave $14.2 Billion off Consumer Spending, Says New Research
Digital advertising is big business. So big, in fact, that it is well on track to become the most dominant form of advertising. Estimates suggest...
Why Companies Invest in Local Social Media Influencers
Goizueta faculty members Vilma Todri, assistant professor of Information Systems & Operations Management, Panagiotis (Panos) Adamopoulos, assistant professor of Information Systems & Operations Management,...
Weightlifter Credits Goizueta with Empowering his Entrepreneurial Drive to Succeed
Goizueta Business School classes inspired and empowered Olympic-hopeful powerlifter Matthew Jones to launch his own coaching business – as a freshman.
The Alexa Effect: How the internet of things (IoT) is increasing...
Imagine this scenario. You’re out of coffee but with the click of a button or a simple voice command, you reorder a two months’ supply...
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
Leadership awards announced
The winners of this year’s Roberto C. Goizueta Award for Leadership are Michael Battat 20BBA and Major Jason “J” Waidzulis 20MBA. Nominated by a...
Professor examines tradeoffs in display advertising
When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).
Knowledge Creation: A look at research from Spring 2018
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge.
Goizueta Business School welcomes new faculty
Goizueta welcomes new faculty including (from left to right) Vilma Todri, assistant professor of information systems & operations management; Rohan Ganduri, assistant professor of...
Nine new faculty members join for Fall 2016
"I am both privileged and honored to help this group achieve new heights as researchers and educators," said Kristy Towry, Vice Dean of Faculty and Research.
Goizueta adds more key thought leaders
In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new -- and very well-connected -- faculty in the classroom.