A student takes advantage of the individualized career coaching offered by Goizueta's Career Management Center.

Poets and Quants recently published an article, “Executive Treatment before the Title: Coaching in B-Schools,” which takes a close look at the growing trend of top business schools offering personalized career coaching to all students. The piece states,

Leadership coaching has become a staple of many executive MBA programs, but now top full-time MBA programs–from Emory University’s Goizueta Business School to the University of Pennsylvania’s Wharton School–are giving students the kind of one-on-one attention that had largely been available only to senior execs. Whether that coaching is mandatory, voluntary, leadership-focused or all about communication skills, MBAs have been using it to zero in on specific self-development challenges, cultivate better people skills and map out career goals.

Prior to Poets and Quants identifying this trend and for years, Goizueta’s intimate learning environment and small-by-design approach has made individualized help available to students. The school’s Career Management Center (CMC) staffs four full-time career coaches. Each coach specializes in a specific industry. Last year the CMC saw its students succeed in a major way, when Bloomberg Businessweek ranked Goizueta No. 1 in employment, with the highest percentage increase in salary and bonus figures.

At Goizueta, students are more than numbers. Career coaches work closely to get to know students and help guide them on a path towards success. The article quotes Wendy Tsung, associate dean and executive director of the MBA CMC. Tsung says,

“We really want them to find a career that fits with them and their goals—not only their career goals, but their life goals.”

Only one session with the CMC is mandatory, but students quickly discover the benefits and take advantage of the wealth of information, connections and guidance provided by expert coaches. David Kaplan Two-Year 14MBA adds a student perspective to the article and talks about his relationship with Career Coach Maureen Manion-Leone, who is now the senior director of the CMC.

“I just felt like—here was a woman who understood what the job looked like, understood what corporate America is like, and understood where someone like me could go,” Kaplan recalls.


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