For the second year, MEMBA students are traveling to San Francisco this week as part of an immersion experience at Goizueta.

The West Coast Business Practices Immersion will expose students to technologies, practices and cultures that have fundamentally restructured business practices in the 21st century.

Andrea Hershatter, senior associate dean of the BBA Program, will be leading students through a series of site visits, as well as guest speakers and alumni working events.

Track the immersion experience by following #GoizuetaGoes or #MeetGoizueta on Twitter and Instagram.

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We offer insights from Emory University's Goizueta Business School. is an extension of a long-standing print publication of the same name.