At first, Yaqi Liu 26BBA wasnât keen about getting up early on a Saturday to cook. But over the course of the day, Liu changed his mind. âIt was a really good experience,â he says.
That experience is called âTeam Building with Taste.â Itâs a cooking competition in the style of Bravo networkâs âTop Chef,â except with the ultimate goal of improving team dynamics. Located in the Atlanta suburb of Doraville, the Team Building with Taste venue has everything a chef might needâmultiple prep spaces, deep fryers, gas stoves, commercial griddles, utensils, seasonings, and proximity to an H Mart grocery store.



While the studentsâ primary goal may have been to create a tasty dish the judges would love, the greater goal of Goizuetaâs undergraduate BBA program was to teach team dynamics. âThe thread of team dynamics and leadership is woven into the entire BBA program,â says Jeremy Billetdeaux, director of co-curricular programs for the BBA program office.

The challenge is a part of the programâs Team Dynamics and Leadership class. The course requires second semester undergraduate business students to participate in an immersive, team building activity. Over multiple weekends this fall, student teams were given a $50 budget, a set time to plan and shop, and one hour to cook and plate their meals. The teams then presented their dishes to a panel of judges. The competition spanned a total of four hours from start to finish.
A Low Pressure Setting
âMost of our students, in some way or another, will be working in teams throughout their careers and will take on different leadership responsibilities,â says Billetdeaux. âThis experience is one of many reflection points that are built into the undergraduate program.â After the experience, the students were asked to evaluate themselves and their fellow team members. They then met with their program advisor for a coaching session. The aim of the session was to help students assess their capabilities as a team member and help them acknowledge, going forward, if there were things they would like to do differently.



âIâve often observed how easily students interact when they are on athletic or other co-curricular teams,â explains Andrea Hershatter, associate professor in the practice of organization and management and senior associate dean of undergraduate education. âYet the same students sometimes struggle to determine their most effective roles when working together in academic settings.â
Team Building with Taste combines the more collegial aspects of out-of-class experiences with the structure of a course assignment. I think it is a fabulous way for participants to exhibit and reflect on their own productive behaviors in a lower pressure setting that they can then transfer back to classes and work settings.
Andrea Hershatter, Senior Associate Dean of Undergraduate Education
âLearning Togetherâ through Collaboration in the Kitchen
The early start wasnât the only thing that caused Liu to be apprehensive. It turns out heâs not much of a cook. But Team Building with Taste assigned a chef to each student team to help them plan and execute their dishes, and that helped Liu and his team âlearn together about cooking,â he says. âAnd everybody took a leadership role because we were all in charge of making something.â His task? Making rice and curry for the teamâs chicken dish.

Because Billetdeaux compiled the teams at random, Raaj Kumar 25BBA didnât know any of his team members very well. When they all sat down to plan the meal, âwe skipped over the get to know you part. It was like, âOkay, hereâs the task, letâs work towards it,ââ says Kumar. âEveryone was really upfront about their abilities and where they wanted to serve.â Given that Kumarâs cooking skills are limited to pasta and quesadillas, he let the more seasoned chefs in the group take charge. âI played more of an assistant role,â he says. Kumar cooked tofu and made a sauce for the teamâs vegetarian dish, but it was the presentation where he felt he could contribute most. âMy strong suit is communication,â he says. âI helped out where I needed to on the cooking but took more of a lead on the presentation.â
A Side Dish of Networking
According to Billetdeaux, creating teams of students that either donât know each other or donât know each other well is intentional. âThe most valuable resource that the students have at Goizueta is each other, they just donât recognize that now,â he says. âThe people that are here are going to go on to do amazing things. So, expanding your network, interacting with new, different peopleâwhile not the overt goal of this experienceâis one of the side goals.â




Liu is still in touch with two of his teammates from his Team Building with Taste experience, and one of Kumarâs takeaways was to be more open to new people and new experiences. âWe tend to be really clicky,â he says. Since freshman year, Kumar has had the same set of friends. He considers himself social, but admits to ânot branching out that often.â Now, heâs vowed to get better at hosting dinners at his apartment or getting meals with different people. âI think food is a way of merging interests and cultures,â he adds.
Building Competencies through Memorable Experiences

Hershatter explains that the undergraduate BBA curriculum is structured to provide experiences that help students build not only academic business capacities but also professional competencies. âThere is a programmatic trajectory that starts at orientation and goes all the way through to a final required immersive elective. These opportunities provide students with multiple interactive experiences that focus on working synergistically together, stepping outside of their comfort zones, dealing with ambiguity, building resilience, and adding value when faced with a complex problem,â she says. âAlthough Team Building with Taste is just a short exercise, it is a memorable one and is followed by reflection and coaching. This set of experiences allows Goizueta BBA students to distinguish themselves by being self-aware and intentional in their behaviors.â
Goizueta Business Schoolâs undergraduate BBA program develops students as professionals through cognitive, emotional, behavioral, and relational growth. These opportunities enhance student self-awareness, cultivate personal leadership abilities, and build community within the program. Learn more about the Goizueta BBA experience.
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