Goizueta Business School faculty don’t just teach from textbooks—they write them. Whether exploring the future of artificial intelligence, unpacking the nuances of fandom behavior, or redefining marketing in a digital-first world, our faculty bring cutting-edge thinking to the page.
“Our faculty are at the forefront of solving real business problems, and their scholarship has impact well beyond the classroom,” says Wei Jiang, vice dean for faculty and research. “These books are a testament to the depth and breadth of thought leadership at Goizueta.”
Here’s a look at recent and forthcoming titles from Goizueta’s thought leaders.
New and Noteworthy Books
Omar Rodríguez-Vilá
Professor in the Practice of Marketing
Good Growth: How Brands Win with Social Impact (May 2025)
In Good Growth, Rodríguez-Vilá offers a practical blueprint for integrating social and environmental impact into brand strategy. Grounded in real-world case studies, the book shows how companies can drive top-line growth by aligning products with emerging social impact markets and leveraging digital tools to scale purpose-driven innovation.
Saloni Firasta-Vastani
Associate Professor in the Practice of Marketing
Purpose Driven Pricing (Summer 2024)
This book explores how organizations can use pricing not just for profit, but to drive positive societal impact—from promoting health to reducing carbon emissions. Coauthored by leading pricing experts, Firasta-Vastani and Sheth offer actionable strategies to align pricing with purpose, influencing behavior and accelerating adoption of socially beneficial products and services.
Ryan Hamilton (with Annie Wilson)
Associate Professor of Marketing
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things (June 10, 2025)
Marketing experts Hamilton and Wilson offer a practical framework for navigating brand growth when customer segments clash. Drawing on real-world examples, The Growth Dilemma helps leaders grow their brands strategically—without alienating loyal customers or undermining brand identity.
Michael Lewis
Professor of Marketing
Fandom Analytics (September 2024)
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom.
Wei Jiang
Vice Dean for Faculty and Research and Asa Griggs Candler Professor of Finance
Artificial Intelligence in Finance (May 2025)
The seventh report in The Future of Banking series, part of the Banking Initiative at IESE Business School, examines the fundamental transformations induced by artificial intelligence and the policy challenges it raises.
Jagdish Sheth
Charles H. Kellstadt Chaired Professor of Business
The Routledge Handbook of Global & Digital Governance Crossroads (August 26, 2024)
Marketing Theory: Evolution and Evaluation (November 13, 2024)
Digital Shock (January 22, 2025)
Handbook of Vocational Education & Training (April 22, 2025)
Marketing Management, 17th Edition – Pearson India (April 29, 2025)
Customer Relationship Management (June 12, 2025)
Navigating Brand Activism (July 29, 2025)
Nikolay Osadchiy
Associate Professor of Information Systems & Operations Management
Chapter in an Edited Volume: “Demand Shocks in Supply Networks: Ripple Effects”
Published in Handbook of Ripple Effects in the Supply Chain (2025)
In this chapter, Osadchiy explores the ripple effects of demand shocks in supply networks, focusing on the mechanisms that drive propagation of these shocks and the factors that can either amplify or mitigate their impact.
Goizueta faculty apply their expertise and knowledge to solving problems that society—and the world—face. Learn more about Goizueta’s faculty.
