Assistant Professor of Information Systems and Operations Management Ruomeng Cui talks with INFORMS about what happened when Alibaba lost access to one of its shipping service for nearly 48 hours.
Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professor of Accounting Kathryn Kadous and two other professors were recently named recipients of the Deloitte Foundation Wildman Medal Award by the American Accounting Association for their paper, “Audits of Complex Estimates as Verification of Management Numbers: How Institutional Pressures Shape Practice.”
Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.
Dean Erika James sat down with the hosts of Yahoo! Finance “On the Move” to discuss the importance of business education in a changing economic landscape.
At Goizueta, each graduating class votes to honor excellence in teaching. This year’s recipients are: BBA Distinguished Educator: Allison Burdette Full-Time MBA Best New Educator: Renee Dye Full-Time MBA Best… Read more »