Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.
For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
Is the time of the employee close at hand? After more than 20 years of downsizing, offshoring, buyouts, and innovation setting fire to traditional rules of the workplace, things are looking up for experienced, in-demand professionals.
More than 250 women and men came together to hear from key stakeholders, network with fellow business leaders, and learn from faculty and alumni panels about women’s equality during Goizueta Business School’s second annual #GoizuetaENGAGE conference.