At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.
eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School.
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research… Read more »
Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.
Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron’s ability to acquire and hold onto its customers.
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan… Read more »
A new video published by Goizueta’s Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.