A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professor Dan McCarthy suggests the big drop in Wayfair’s stock is no surprise given how much the company—and others like it—must spend to keep subscribers.
#goizuetakudos to PhD alumnus O. Cem Ozturk, now at Georgia Tech for landing on the Poets&Quants 40 Under 40 professors list.
Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.
MBA and Ph.D. students involved with Emory University’s Marketing Analytics Center (MAC) are getting their hands dirty with data. MAC students are working to analyze Team Novo Nordisk’s social media… Read more »
There is something about the ease with which Jagdish Sheth engages an audience that makes him a consummate lecturer and teacher. The chaired professor of marketing enjoys nothing more than… Read more »
At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.