LATEST
7 Tips for Leading AI Adoption Strategically
Organizations are investing heavily in AI capabilities—but leadership readiness is what determines whether those investments drive meaningful results. As AI reshapes markets, customer experiences,...
David Schweidel in Harvard Business Review: AI is Already Reshaping Brands—and Brands Aren’t Ready
Professor of Marketing & Goizueta Chair in Business Technology David Schweidel is featured in the March–April 2026 issue of Harvard Business Review as coauthor of “Preparing Your Brand for...
MOST POPULAR
Artificial intelligence, machine learning major themes at second annual Goizueta Business...
Artificial intelligence, machine learning algorithms, natural language processing, the industrial internet of things and crime-fighting robots all converged at Goizueta’s second annual Business Analytics...
