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David Schweidel in Harvard Business Review: AI is Already Reshaping Brands—and Brands Aren’t Ready
Professor of Marketing & Goizueta Chair in Business Technology David Schweidel is featured in the March–April 2026 issue of Harvard Business Review as coauthor of “Preparing Your Brand for...
AI in Business Writing: Value Creator or Trust Killer? A Conversation...
New tools mean new rules—and the shakeup is just beginning
In the workplace, any new form of technology shuffles the deck of knowledge, productivity and—ultimately—power....
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Artificial intelligence, machine learning major themes at second annual Goizueta Business...
Artificial intelligence, machine learning algorithms, natural language processing, the industrial internet of things and crime-fighting robots all converged at Goizueta’s second annual Business Analytics...
