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Businesses Affected by COVID

“Businesses Affected by COVID,” 11Alive

Assistant Professor Dan McCarthy shares how businesses were impacted in 2020 and the consumer standpoint.
Buttery ATL two Gruyère pretzels

Do Anonymous Ghost Kitchens Actually Prepare Meals for Your Family?

Top restaurants and entrepreneurs are opening “ghost kitchens” for delivery only in a neighborhood near you. Craving Korean...
Research Reveals Shared E-Scooter Systems Can Generate Significant Positive Economic Spillover

Research Reveals Shared E-Scooter Systems Can Generate Significant Positive...

ATLANTA, March 11, 2021 – New research examining the economic impact of micromobility on local economies found shared e-scooter systems created an estimated $13.8 million in additional sales...
Why customers hold the key to a company’s true valuation

Why customers hold the key to a company’s true valuation

When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches focusing...
The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...
Learning and adapting to the new world of business

Learning and adapting to the new world of business

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic...

Knowledge Creation

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...

Leadership awards announced

Major Jason “J” Waidzulis 20MBA and Michael Battat 20BBA The winners of this year’s Roberto...
Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...