Last year, Professor Jagdish Sheth turned 80 and shows no signs of slowing down. During this year’s commencement ceremony, he received the 2019 Thomas Jefferson Award. This prestigious award honors a faculty or staff member who has significantly enriched the intellectual and civic life of the Emory community.
Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
The fall season means crisp weather, changing leaves, and a host of new Goizueta faculty. This year, we welcome faculty specializing in finance, organization & management, marketing, and more.
Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.
Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron’s ability to acquire and hold onto its customers.