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Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...

Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world...

#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street

Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new...

Goizueta Faculty Recognized with Awards for Excellence, Dedication over Past Year

Each year, Goizueta Business School honors faculty members for their dedication to and leadership in academic excellence in teaching, content development, experiential...
Businesses Affected by COVID

“Businesses Affected by COVID,” 11Alive

Assistant Professor Dan McCarthy shares how businesses were impacted in 2020 and the consumer standpoint.
Buttery ATL two Gruyère pretzels

Do Anonymous Ghost Kitchens Actually Prepare Meals for Your Family?

Top restaurants and entrepreneurs are opening “ghost kitchens” for delivery only in a neighborhood near you. Craving Korean...
Research Reveals Shared E-Scooter Systems Can Generate Significant Positive Economic Spillover

Research Reveals Shared E-Scooter Systems Can Generate Significant Positive...

ATLANTA, March 11, 2021 – New research examining the economic impact of micromobility on local economies found shared e-scooter systems created an estimated $13.8 million in additional sales...
Why customers hold the key to a company’s true valuation

Why customers hold the key to a company’s true valuation

When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches focusing...
The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...