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Learning and adapting to the new world of business

Learning and adapting to the new world of business

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic...

Leadership awards announced

Major Jason “J” Waidzulis 20MBA and Michael Battat 20BBA The winners of this year’s Roberto...

Knowledge Creation

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...
Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...
Assistant Professor Dan McCarthy on businesses navigating COVID-19

Goizueta Facebook Live Series: Assistant Professor Dan McCarthy on businesses navigating...

With shelter-in-place restrictions in force many businesses are struggling, while others are able to capitalize on the needs of people who are...

A better way to determine corporate valuation lies in customer data

Experts encourage investors, corporations to focus on projections that rely on consumer behavior, loyalty ATLANTA – (December 17, 2019) – Getting in on the...

“McCarthy discusses possible Peloton IPO,” CBS News

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
Dan McCarthy

McCarthy: Unlike some, Slack keeps its customers

Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.

Faculty and staff awards abound

Last year, Professor Jagdish Sheth turned 80 and shows no signs of slowing down. During this year’s commencement ceremony, he received the 2019 Thomas Jefferson Award. This prestigious award honors a faculty or staff member who has significantly enriched the intellectual and civic life of the Emory community.

McCarthy: Subscription companies paying more to keep customers

Professor Dan McCarthy suggests the big drop in Wayfair's stock is no surprise given how much the company—and others like it—must spend to keep subscribers.

Professor McCarthy presents latest research at Groceryshop Conference

eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School.