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Assistant Professor Dan McCarthy on businesses navigating COVID-19

Goizueta Facebook Live Series: Assistant Professor Dan McCarthy on businesses navigating...

With shelter-in-place restrictions in force many businesses are struggling, while others are able to capitalize on the needs of people who are self-distancing and...

A better way to determine corporate valuation lies in customer data

Experts encourage investors, corporations to focus on projections that rely on consumer behavior, loyalty ATLANTA – (December 17, 2019) – Getting in on the...

“McCarthy discusses possible Peloton IPO,” CBS News

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
Dan McCarthy

McCarthy: Unlike some, Slack keeps its customers

Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.

Faculty and staff awards abound

Last year, Professor Jagdish Sheth turned 80 and shows no signs of slowing down. During this year’s commencement ceremony, he received the 2019 Thomas Jefferson Award. This prestigious award honors a faculty or staff member who has significantly enriched the intellectual and civic life of the Emory community.

McCarthy: Subscription companies paying more to keep customers

Professor Dan McCarthy suggests the big drop in Wayfair's stock is no surprise given how much the company—and others like it—must spend to keep subscribers.

Professor McCarthy presents latest research at Groceryshop Conference

eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School.

New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta's Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company's worth.

New faculty join Goizueta

The fall season means crisp weather, changing leaves, and a host of new Goizueta faculty. This year, we welcome faculty specializing in finance, organization & management, marketing, and more.

New study shows Wayfair losing money on new customers

Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.

Goizueta’s McCarthy: ‘Blue Apron doesn’t retain customers for very long’

Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron's ability to acquire and hold onto its customers.