Tag: Marketing Analytics Center
Lewis on the good — and potential harm — in loyalty...
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...
Mike Lewis reveals best, worst NFL fanbases in his annual list
Goizueta's sports marketing guru, Mike Lewis, tracks NFL fanbases via social engagement, home and road attendance, gear purchase and more.
Content use — and demand — continues to rise on web
Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.
Falcons brand rising up with Super Bowl appearance
Associate Professor of Marketing Mike Lewis says big games -- and big wins -- can lift a team's brand recognition and fan equity.
Bin Cai on big data, big thinking
From cutting administrative costs to improving patient outcomes, the applied use of data analytics is transforming the US healthcare system. As in any industry,...
#BigBoulder conference offers big social data insight
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
Schweidel: Pick the right benchmarks for social media
" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.
Student predicts NFL signing bonus money based on performance
The same variables used by the Cleveland Browns to pay Robert Griffin III a signing bonus of $3.5 million were also analyzed by an Emory...
Sneaker brands continue to make strides
Some shoe brands are doing better than others in courting the younger audience. Goizueta's Manish Tripathi shares some thoughts in this in-depth article.
CNBC: No #MarchMadness means plenty of lost revenue
As the NCAA Basketball Tournament comes to a close Monday evening, what do we make of those not in the Big Dance? How much money is on the line for those making it to the post season?
Tripathi: Championships are but a portion of what drives team value
For those business-minded people, take a moment to think about team value while watching Super Bowl 50. Championships are nice, but do they spark a rise in team value?
Pitch the Professor: Goizueta’s very own ‘Shark Tank’
Last fall, Goizueta launched Pitch to the Professors, a competition in which entrepreneurial-minded students have an opportunity to present their business concepts and strategies...
