Home Tags Marketing Analytics Center

Tag: Marketing Analytics Center

#BigBoulder conference offers big social data insight

This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.

Schweidel: Pick the right benchmarks for social media

" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.

Emory professors release third NFL “fan equity” study

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

Goizueta named among top schools for big data, analytics

Emory University's Goizueta Business School's focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective...

Emory basketball team, students work with Atlanta Dream

On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.

Tripathi: Twitter sentiment not all bad for Brady in #deflategate

Manish Tripathi, assistant professor in the practice of marketing, provides Twitter data to see just how upset fans are with Patriots quarterback Tom Brady.

Goizueta profs evaluate draft efficiency following 2015 NFL selections

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.

Marketers coming together for annual EmoryMAC Conference

The 5th annual Emory Marketing Analytics Center Spring Conference will be held this Friday, March 20 at Goizueta Business School. Last year's event brought together more...
The Garnet and Gold Guys

Goizueta faculty release 2014 college football fan equity ranking

Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday. From the ESMA release: Our approach...
World Cup Soccer

Brand opportunites extend past World Cup

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... As for Howard, “Tim...

Goizueta professors release fan equity study

Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website. As published by CollegeBasketballTalk: On Tuesday, the Emory Sports...
Jesse Tyson

Flurry of conferences hosted at Goizueta

With two major conferences in February and one each in March and April, Goizueta has hosted a lively stream of scholars, students, and industry...