Tag: Marketing Analytics Center
Fans pay more attention to total cost, not naming rights
"Manish Tripathi says the level of scrutiny is lower around sponsorship deals because they’re an afterthought to the public compared to the stadium deals themselves."
Tripathi: Ratings haven’t boosted women’s pro soccer
“I would’ve thought that while the World Cup was going on – we saw the numbers, we saw the amazing ratings that it was getting – they would’ve used it at that point, soon after the World Cup, to announce some deals. And they haven’t.”
Vikings in solid position in fan equity rankings
The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.
Tripathi: Virtual reality sports practice could be reality
Virtual reality could benefit athletes in golfing, boxing and racing, as well, said Manish Tripathi, a marketing professor at Emory University who studies sports marketing.
Goizueta hosts first-of-its kind program with LEAD, corporate community
Goizueta’s long history of exposing young scholars to business education got a boost this summer when it embarked on a partnership with LEAD (LEADership,...
Emory professors release third NFL “fan equity” study
For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.
Experts: You could see the FIFA drama coming
Tuesday evening the United States Women's National Soccer Team defeated Germany to advance to the final match of the 2015 FIFA Women's World Cup....
Goizueta named among top schools for big data, analytics
Emory University's Goizueta Business School's focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective...
Tripathi on challenges, wins for Major League Baseball
Via Wallethub:
Get used to seeing more Americans sporting baseball fan gear this summer. If 2014’s any indication — Major League Baseball witnessed its seventh biggest...
Marketers face increasing challenge making sense of data
Assistant Professor in the Practice of Marketing, Manish Tripathi, discusses approachable analytics and how challenges remain in ways to make sense of big data.
Emory basketball team, students work with Atlanta Dream
On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.
Emory, Goizueta recognize teaching awards for 2014-15 academic year
Congratulations to the Goizueta Business School faculty in all programs who were honored with teaching awards in 2014-15.
