Tag: Marketing Analytics Center

Manish Tripathi, assistant professor in the practice of marketing, provides Twitter data to see just how upset fans are with Patriots quarterback Tom Brady.

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.

Once again Goizueta played host to a wealth of conferences this school year, drawing students, scholars, and business leaders to campus to discuss engaging...

Via CNBC: Sports fans will have a slew of viewing options this weekend. But some events stand to rake in significantly more cash than others....

Via CNBC.com: Still, if major U.S. sports leagues tread carefully, outreach in Cuba can lay the framework for a potentially valuable—and geographically close—international market. 'The proximity...

Imagine sitting in an 8:30 a.m. marketing class trying to wake up. Then... cameras. Lots of them. "Guest speakers," your professor says. But these aren't...

Via CNBC.com: Big sports organizations would have to figure out how to use the new technology to their advantage, Vrooman said. Usually, as technology evolves,...

The 5th annual Emory Marketing Analytics Center Spring Conference will be held this Friday, March 20 at Goizueta Business School. Last year's event brought together more...

Super Bowl XLIX was one of the most exciting in league history both on the field and off. The thrilling end to the NFL season...

Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...

Next week the Atlanta Braves plan to host a groundbreaking ceremony for a new, $622-million stadium scheduled to open in 2017. The team’s new home...

Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday. From the ESMA release: Our approach...