Marketers coming together for annual EmoryMAC Conference

EmoryMAC 2015 Agenda

Click for a larger view of the EmoryMAC 2015 agenda (PDF).

The 5th annual [highlight]Emory Marketing Analytics Center Spring Conference[/highlight] will be held this Friday, March 20 at Goizueta Business School. Last year’s event brought together more than 200 marketing professionals, faculty, and students from the Atlanta area to learn about the latest trends in marketing analytics, and this year’s program promises to be just as thought provoking and relevant for attendees.

Scheduled conference presenters include representatives from companies such as The Weather Company, Bain & Company, AutoTrader, and Cardlytics discussing recent trends in marketing analytics.

The afternoon will feature Goizueta faculty leading sessions focusing on their respective expertise.

There will also be opportunities for attendees and companies to engage with conference speakers, attendees and current BBA and MBA students.

“The annual EmoryMAC Conference is the highlight of our year,” said Manish Tripathi, Assistant Professor in the Practice of Marketing and one of the conference organizers. “The analytics center is built on the principle of bringing together — and aligning — students, industry and rigorous academic research. The conference is an example of this interaction in realtime and an opportunity for audiences to network and share best practices.”

Register for the conference here.

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