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The power of analytics: data-driven decision-making

The power of analytics: data-driven decision-making

From day one, New York Governor Andrew Cuomo made it no secret that every decision he and his team make regarding management...

Fall 2019: A season for conferences

A jam-packed schedule of enriching conferences is just as much a sign of autumn at Goizueta as changing leaves and cooler weather.

Presenters from diverse industries talk data, brands and strategy at EmoryMAC...

Organizations represented included The Home Depot, Turner Media and Atlanta Regional Commission. Former Chik-Fil-A CMO Steve Robinson gave the keynote address.

Lakers fans No. 1 in NBA according to new ranking, analysis

A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.

“McCarthy discusses possible Peloton IPO,” CBS News

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.

Marketing professor, colleagues explore use of text analysis

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

Schweidel: New regulations could lead to more niche marketing

Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.

Artificial intelligence, machine learning major themes at second annual Goizueta Business...

Artificial intelligence, machine learning algorithms, natural language processing, the industrial internet of things and crime-fighting robots all converged at Goizueta’s second annual Business Analytics...

Marketing students analyze sports survey for major Atlanta sports teams

Students in Goizueta Professor of Marketing Mike Lewis’ Sports Analytics class had a unique opportunity to analyze surveys distributed by the Atlanta Braves, Hawks, Falcons, United and Dream. This was the third year “The Atlanta Sports Survey” was assigned as a class project to MBA and BBA students.

McCarthy: Subscription companies paying more to keep customers

Professor Dan McCarthy suggests the big drop in Wayfair's stock is no surprise given how much the company—and others like it—must spend to keep subscribers.

Emory Marketing Analytics Center students partner with Team Novo Nordisk

MBA and Ph.D. students involved with Emory University’s Marketing Analytics Center (MAC) are getting their hands dirty with data. MAC students are working to...

EmoryMAC Conference focuses on what matters in a data-rich world

At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.