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Students present sports survey findings to Atlanta Hawks, Falcons and Braves

A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.

Goizueta students, professors present at AMA Winter Academic Conference

Students and professors with Emory’s Marketing Analytics Center made a mark at the 2018 American Marketing Association Winter Academic Conference in New Orleans.

Atlanta United shares sports performance analysis strategies with students

Atlanta United’s Head of Video and Technical Analysis Lucy Rushton is a jack of all trades when it comes to sports performance analysis. Individual analysis, seasonal analysis, league-wide analysis, opposition analysis and player recruitment analysis — she does it all.

Atlanta Hawks, Falcons and Braves talk survey analysis with students

Surveys can go a long way in the marketing world. The data collected can provide valuable insight if the survey has a purpose and is done correctly.

Coffee with…Michael Lewis and Michelle Andrews

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

Leading analytic thinkers share insight during EmoryMAC Conference

The continual evolution of the analytics landscape made for new discourse through panel discussions and speaker presentations at the 7th annual Emory Marketing Analytics Center (EmoryMAC) Conference.

EmoryMAC Conference highlights evolution of marketing analytics

One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.

Lewis on the good — and potential harm — in loyalty...

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

Mike Lewis reveals best, worst NFL fanbases in his annual list

Goizueta's sports marketing guru, Mike Lewis, tracks NFL fanbases via social engagement, home and road attendance, gear purchase and more.

Content use — and demand — continues to rise on web

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.

Falcons brand rising up with Super Bowl appearance

Associate Professor of Marketing Mike Lewis says big games -- and big wins -- can lift a team's brand recognition and fan equity.

Bin Cai on big data, big thinking

From cutting administrative costs to improving patient outcomes, the applied use of data analytics is transforming the US healthcare system. As in any industry,...