Tag: Marketing Analytics Center
Professor weighs in on how to track customers
Entrepreneur recently referenced Goizueta Business School’s Douglas Bowman, professor of marketing and...
Study findings brought close to home
The Providence Journal’s Jim Donaldson wrote a piece discussing the research of Emory University’s Goizueta Business School Marketing Professors Mike Lewis and Manish Tripathi...
NFL Twitter sentiment after game day
The Wall Street Journal published an article featuring the research of Emory University’s Goizueta Business School Marketing Professors Mike Lewis and Manish Tripathi....
Fantasy football and the PC
In hopes to increase its brand awareness in the U.S., Chinese computer maker Lenovo plans to further capitalize on its three-year marketing contract with...
Business schools tackle social media
As businesses increasingly incorporate social media into their strategy, the need for companies to understand and utilize large quantities of data collected through digital...
Bringing analytics into the classroom
The Atlanta Business Chronicle recently took a closer look at how business schools are incorporating analytics into their curriculum. The article titled “Big data...
Ranking of best ACC football fan base
Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, recently conducted research to determine the best football fan bases in...
Deconstructing Native American mascots as a marketing tool
Together Goizueta’s Dr. Michael Lewis, associate professor of marketing, and Dr. Manish Tripathi, assistant professor of marketing, host the Emory Sports Marketing Analytics (ESMA)...
2013 NFL Draft: Where to enroll to get drafted
The first round of the 2013 NFL Draft, starts at 8pm on April 25th. As sports fans and players anticipate who will be...
Marketing professors take part in Big Data Week
Over 25 cities across the globe will host events in honor of Big Data Week, a global festival that connects communities of data scientists,...
Sports marketing Q&A: March Madness
This year marks the 75th anniversary of March Madness and for the fourth time Atlanta will play host to the Final Four. Some fans...
EmoryMAC 2013: Making Marketing Analytics Actionable
Goizueta Business School hosted the third annual Emory Marketing Analytics Conference (EmoryMAC) on March 22. The conference brings together students, faculty, alumni, and local...
