Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, recently conducted research to determine the best football fan bases in the ACC. Using data from the past 10 years, they measured how loyal and supportive each school’s football fans were over time.

“While the ACC is best known as a basketball conference, the economics of college sports are primarily driven by football.  So, who in this “basketball” conference has the most loyal and supportive football fans?”

ABC Columbia recently highlighted the  ranking, which placed Clemson University’s fan base as the best in the ACC. Read more here.