The first round of the 2013 NFL Draft, starts at 8pm on April 25th. As sports fans and players anticipate who will be chosen, two Goizueta marketing professors Michael Lewis and Manish Tripathi consider which colleges do the best job of converting elite recruits into NFL draft picks. Their research includes several analyses that examine the conversion rate of college recruits to drafted players. Learn more by reading their most recent post “Want to Get Drafted in the NFL? Go to Kentucky, Not Alabama!,” found on

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We offer insights from Emory University's Goizueta Business School. is an extension of a long-standing print publication of the same name.