Tag: Marketing
“Businesses Affected by COVID,” 11Alive
Assistant Professor Dan McCarthy shares how businesses were impacted in 2020 and the consumer standpoint.
Do Anonymous Ghost Kitchens Actually Prepare Meals for Your Family?
Top restaurants and entrepreneurs are opening “ghost kitchens” for delivery only in a neighborhood near you.
Craving
Korean cheesesteak or a veggie burger deluxe with...
Research Reveals Shared E-Scooter Systems Can Generate Significant Positive...
ATLANTA, March 11, 2021 – New
research examining the economic impact of micromobility on local
economies found shared e-scooter systems created an estimated $13.8 million in
additional sales across 370...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
“Goizueta Gave Me Confidence” Says 2020-2021 Sheth Distinguished International Alumni Winner
Goizueta Business School broadened Dr. “Henry” Haipeng Zhang’s global perspective and empowered him to later solve complex management issues in China’s health care sector.
The...
Goizueta Business School Alumni Dr. Haipeng Zhang Recognized with 2020 Emory...
ATLANTA, February 2, 2021 - The 2020 recipient of Emory University’s Sheth Distinguished International Alumni Award is Dr. Haipeng Zhang, a 2000 Goizueta Business...
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially
in anticipation of an initial public offering (IPO)—investors often rely
heavily on “top down” approaches focusing primarily on...
Goizueta students aid faculty in developing SunTrust case study
In the fall of 2018, Omar Rodriguez-Vila received a call from J.B. Kurish, professor in the practice of finance and a former investment banker....
Dr. Haipeng Zhang 00MBA wins 2020 Sheth International Alumni Award
As this year’s recipient of the Sheth Distinguished International Alumni Award, Dr. Haipeng Zhang 00MBA (known to readers as Feng Tang and known to...
