Tag: Marketing
Why Companies Invest in Local Social Media Influencers
Goizueta faculty members Vilma Todri, assistant professor of Information Systems & Operations Management, Panagiotis (Panos) Adamopoulos, assistant professor of Information Systems & Operations Management,...
Goizueta Gains New Marketing and Accounting Faculty Members
Marina Cooley
Marina Cooley 14MBA joins Goizueta as its newest lecturer of marketing and will pilot a course called Content Marketing in the Digital Age,...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
Ads Nauseum: The Future of Marketing in an Ad-weary World
If you’re like most people, you hover over that “Skip Ad” button like a cheetah, ready to pounce the second it becomes clickable. We...
Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...
Data and Analytics Make Things Tick in Business
When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
