Tag: Marketing
“Sometimes it’s better not to give a gift,” WSB Radio
Looking to wrap up that holiday shopping? According to Assistant Professor Morgan Ward, it's sometimes better not to give a gift.
Knowledge Creation: A look at the research of PhD alumni
With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.
“Streaming services lead to strange partnerships,” Bloomberg
Marketing professor Sandy Jap's book, "Partnering with the Frenemy," is mentioned in this report.
Lakers fans No. 1 in NBA according to new ranking, analysis
A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.
“McCarthy discusses possible Peloton IPO,” CBS News
Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
Marketing professor, colleagues explore use of text analysis
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
“Regulating hospital advertising can have negative impact on patient flow,” Becker’s...
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
Schweidel: New regulations could lead to more niche marketing
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
McCarthy: Unlike some, Slack keeps its customers
Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.
Excellence in teaching
At Goizueta, each graduating class votes to honor excellence in teaching. This year’s recipients are:
BBA Distinguished Educator: Allison Burdette
Full-Time MBA Best New Educator: Renee...
Going beyond the classroom
This academic year has seen new courses that continue Goizueta’s experiential learning tradition by spicing up the curriculum, getting students outside of the classroom and fostering creativity.
2019 PhD award winners
March 2019 saw another worthy batch of PhD students awarded the Sheth Fellowship.