Tag: Marketing

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic crisis are rewriting the rules of...

In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...

The winners of this year’s Roberto C. Goizueta Award for Leadership are Michael Battat 20BBA and Major Jason “J” Waidzulis 20MBA. Nominated by a...

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

The annual Sheth Awards surpassed a major milestone this year, reaching 100 recipients since the award’s inception in 2006. The awards, sponsored by Professor...

Professor Jagdish Sheth, Charles H. Kellstadt Chair in Marketing, is going to need more space in his award case. Over the more than five...

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has been so profound that companies can...

Savannah Standifer 20BBA has been riding horses as long as she can remember. She grew up on a farm in Fayetteville, GA, and was 7 years...

With shelter-in-place restrictions in force many businesses are struggling, while others are able to capitalize on the needs of people who are self-distancing and...

As COVID-19 spreads across the globe, national and local governments continue to enact sweeping mandates aimed at reducing human contact and curtailing the spread of the...

What started out as a way to help students succeed in a marketing competition ended up catapulting a small business into the big leagues. As...