Tag: Marketing
Students Take on Marketing Healthcare Technology
Dr. Andrew Butler and his colleagues work daily with products and services designed to increase motor function and aid rehabilitation of stroke survivors.
But one...
Goizueta in the News: Jan. 21, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...
Sheth Named ‘Global Management Guru’
Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School, was recently honored with the 2011 Global Management Guru Award by the...
No Class Friday, University Open
UPDATED 12:52 P.M. ET, Jan. 14, 2011.
Emory University, including Goizueta Business School opened at noon Friday, Jan. 14, but classes for the day have...
Agreement Extended with European University
Emory University's Goizueta Business School recently extended its relationship with Johannes Kepler University, ensuring more students and faculty will have access to a truly...
Stores Look for More Black Friday Traffic
It's more than leftover turkey and football.
Commonly known as "Black Friday," retailers have long used the day after Thanksgiving as an excuse to open...
Does Appearance Play a Role in Elections?
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance.
Lewis has...
Reverse Auctions: When the Price is too Low
EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here.
Winning an auction can sometimes...
