Tag: Marketing

There is something about the ease with which Jagdish Sheth engages an audience that makes him a consummate lecturer and teacher. The chaired professor...

A new crop of professors has arrived this fall, commending the culture of inclusion, diversity and collaboration on campus and eager to work with...

At Goizueta, MBA students are studying pricing in its various dimensions in the course Pricing Strategy and Analytics. They have spent the last few months learning the right way to set a price and understanding ways to get the price in the marketplace.

At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.

eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School.

Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.

The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.

A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

Students and professors with Emory’s Marketing Analytics Center made a mark at the 2018 American Marketing Association Winter Academic Conference in New Orleans.

Atlanta United’s Head of Video and Technical Analysis Lucy Rushton is a jack of all trades when it comes to sports performance analysis. Individual analysis, seasonal analysis, league-wide analysis, opposition analysis and player recruitment analysis — she does it all.

Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.