Tag: Marketing
Goizueta PhD candidate wins dissertation award, AMA recognition
It’s been a stellar season for Karen Anne Wallach 07MBA 21PhD after her dissertation, “Three Essays on Corporate Social Responsibility & Sustainability Efforts with...
Strategic moves: Students aid Porsche with data strategy and sustainability efforts
This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature experiential learning programs, were in the fast lane with Porsche...
Goizueta PhD candidate highlighted in AMA Student Spotlight Series
Karen Anne Wallach 07MBA 21PhD was recently highlighted by the AMA for her research on the intersection of branding and
corporate social responsibility (CSR). Wallach’s...
Learning and adapting to the new world of business
Growing a business has never been easy. Today, it is particularly challenging.
The COVID-19 pandemic and the resulting economic crisis are rewriting the rules of...
Empowering virtual teams now and in the future
In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...
