Tag: Marketing

A groundbreaking new convenience store concept recently launched by Amazon is set to test the trajectory of how technology will be integrated in the retail industry going forward.

Surveys can go a long way in the marketing world. The data collected can provide valuable insight if the survey has a purpose and is done correctly.

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

Associate Professor of Marketing Ryan Hamilton recently spoke with The Washington Post about the opening of the Amazon Go store in Seattle and what it could mean for the industry.

Forty-one Full-Time MBA students completed a new course this past semester, equipping them with the skills they need in day-to-day management.

Breakthrough research headed by a team of marketing professors, including Goizueta's Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company's worth.

The continual evolution of the analytics landscape made for new discourse through panel discussions and speaker presentations at the 7th annual Emory Marketing Analytics Center (EmoryMAC) Conference.

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

The fall season means crisp weather, changing leaves, and a host of new Goizueta faculty. This year, we welcome faculty specializing in finance, organization & management, marketing, and more.

Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

Coauthored with Mona Sinha and Reshma Shah, associate professor in the practice of marketing, Professor of Marketing Jagdish Sheth’s new book, Breakout Strategies for...

Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.