Tag: Marketing
Agreement Extended with European University
Emory University's Goizueta Business School recently extended its relationship with Johannes Kepler University, ensuring more students and faculty will have access to a truly...
Stores Look for More Black Friday Traffic
It's more than leftover turkey and football.
Commonly known as "Black Friday," retailers have long used the day after Thanksgiving as an excuse to open...
Continued Support for Habitat for Humanity
As part of an ongoing commitment to the Atlanta-based organization, Goizueta students recently took part at a build for Habitat for Humanity.
A group of...
Does Appearance Play a Role in Elections?
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance.
Lewis has...
Reverse Auctions: When the Price is too Low
EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here.
Winning an auction can sometimes...
