Tag: Marketing

Speaking with the Goizueta Business Library Blog, Professor Sandy Jap discusses her book on business relationships and how sometimes it's good to have "frenemies."

Professor Sandy Jap chats with the Atlanta Business Chronicle friends and "frenemies" in the business world. She has written a book on the topic.

Winning the Super Bowl is certainly a boost to the NFL team that lifts the Lombardi Trophy. However, it doesn't guarantee universal marketing success. A...

This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.

Associate Professor of Marketing Mike Lewis says if the late boxer Muhammad Ali competed today he could cash in on millions of sports sponsorships that, unfortunately, weren't available in his time.

Sandy Jap, a marketing professor at the Goizueta Business School, has received the 2016 Lifetime Award from the American Marketing Association's Interorganizational Special Interest...

" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.

A graduate of the Goizueta Business School has been recognized for his academic contributions to the marketing field. Kapil R. Tuli (Marketing) is the winner...

A Goizueta professor was honored at the College of Business at Illinois commencement ceremony on May 14, 2016. Jagdish Sheth is the current Charles H....

Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2015-16 academic year, professors from...

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

If you’re looking for an experience that will change your life and the way you see the world, look no further. Housed in the Office...