Tag: Marketing

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.

Associate Professor of Marketing Mike Lewis says big games -- and big wins -- can lift a team's brand recognition and fan equity.

Donald Trump will be sworn in as the next President of the United States on Jan. 20. Associate Professor of Marketing David Schweidel says that act alone won't change Trump's use of Twitter.

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

Before she ever set foot on campus, Meredith Hork 06BBA knew she wanted to come to Emory. In fact, Hork’s first visit to campus...

Retailers and marketing researchers have long pondered consumer psychology to get a better understanding of just what motivates a shopper to select one item...

Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.

In early May, Lynne Segall 99MBA, associate dean of management practice initiatives and lecturer in organization & management, orchestrated the first Goizueta Client Day,...

Goizueta welcomes new faculty including (from left to right) Vilma Todri, assistant professor of information systems & operations management; Rohan Ganduri, assistant professor of...

Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill...

More than 250 invited guests, including alumni and prospective business students, attended the inaugural #GoizuetaENGAGE women’s conference held in late October at the Southern Exchange...