PhD alumnus earns tenure

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Vijay Viswanathan

Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill School of Journalism, Media, IMC, has taught at Northwestern since 2010. His research focuses on consumer decision-making in the fast-changing worlds of branding and media, and this fall he is teaching courses in marketing communications research (undergraduate) and advanced analytics (graduate).

Viswanathan’s Goizueta dissertation was titled “Essays on Brand Architecture and Individual Brand Performance,” and his advisor was Doug Bowman, professor of marketing.

“Professor Bowman was a huge source of support and guidance,” Viswanathan says. “In fact, the whole marketing department was really supportive of PhD students. They helped me stay focused and cheerful, which is really important in a demanding program. They are huge role models for me even today.”

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