Tag: Marketing
Swaminathan to Head PhD Program
Anand Swaminathan, Goizueta Chair and Professor of Organization & Management, has been named Director and Associate Dean of Goizueta's PhD Program. He takes over for...
Goizueta in the News: June 16, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Sports Labor Strife Has Long-Term Effects
The following is a guest commentary from Goizueta marketing professor Mike Lewis.
As NFL owners and players continue their negotiations on a new collective bargaining...
Goizueta in the News: May 26, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
When Brand Quality Can Make a Brand Risky
As a brand's quality improves, consumers are more likely to buy the company's product—even at premium prices. But this good news in terms of a...
Goizueta in the News: May 19, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
One-Year MBA in Pilot Program with Consortium
The Consortium for Graduate Study in Management, a national, non-profit organization for diversity and inclusion in American business, has announced the addition of the...
Conference Explores Power of ‘Data’
In March, the Emory Marketing Analytics Center Initiative (EmoryMAC) held its inaugural Spring Conference, “Using Marketing Analytics to Drive Business Performance.” The...
GMSC Competition Caps 20th Year
For two decades MBA students at Emory University’s Goizueta Business School have worked with top companies on real-world problems. The Goizueta Marketing Strategy Consultancy...
Goizueta in the News: May 12, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Year-End Awards Handed Out
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2010-2011...
Personifying The Goizueta Advantage
Adding to its offering of online properties, Goizueta Business School rolled out a new media player this week featuring The Goizueta Advantage -- eight themes...
